Why the 2018 Nissan Micra 1.0 71PS will win the price war in the mini-car segment?

Why the 2018 Nissan Micra 1.0 71PS will win the price war in the mini-car segment?

There was a time when the Nissan Micra was a preferred choice of any buyer who wished to buy a supermini that was reliable, economical and good to drive. In fact,  the Micra helped Nissan to garner a significant market share in markets like Europe. However, it soon lost out to rivals like Ford Fiesta and Volkswagen Polo. 

The revival of Nissan Micra

 In 2017, Nissan launched a sportier version of the Micra to keep pace with competitors. However, experts wondered whether the Micra will be as economical as its key rivals. To meet customer expectation, Nissan has equipped the Nissan Micra 1.0 71PS, the 2018 version, with a 1.0-liter petrol engine that delivers 70 bhp.  The 1.0-liter petrol engine will be the new version in addition to the existing 0.9-liter turbocharged engine and the 1.5-liter diesel engine.  The new model delivers excellent handling and the engine delivers maximum torque at around 3500 rpm. 

Cheapest supermini

Introduction of the Nissan Micra 1.0 71PS is an important development that has made Nissan Micra the cheapest car in the supermini segment.  Market research has revealed that a majority of Micra buyers prefer to opt for a low-cost petrol engine than a turbocharged version. Moreover, the customer segment is extremely price-sensitive and a low-price model with stylish looks is sure to garner attention.  The price-cut will enable Nissan to gain competitive advantage over competitors like Ford Fiesta and Seat Ibiza.  In fact, the Nissan Micra has become the cheapest car in the mini-car segment.  In the UAE, the car will have a base price less than AED 38500 

Will the Micra conquer the Middle East?

As far as min-cars are concerned, the Ford Fiesta has been one of the most popular cars toil date. However, the Nissan Micra has a superior fuel-economy and hence it is one of the 10 best fuel economy cars in Dubai. So there might be every possibility that a low-priced version of the Nisan Micra will turn the tide in its favour. 

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